Iki and Kei started as Himukei in October 2018 by selling exclusive graphic tees as an online pop up store. Most of our designs were based on conceptualisation of random objects, figures and parodies from the Japanese culture. We came up with the name Himukei Hi (非) "Not", Mu (無) "Without" and Kei (形) "Style" as a pun to depict the witty arts and designs we created for our graphic tees.

Over the years, our brand has evolved and slowly diverged from our initial objectives. We have been more focused on perfecting the finest details of basic wardrobe essentials, from the composition of fabrics to various stitching, dyeing and finishing processes to create the best version of every apparel. In November 2024, we changed our name to Iki and Kei to better reflect our commitment and vision.

Iki (粋) is a term that embodies the concept of refinement along with an appreciation for simplicity and minimalism while Kei (形) represents the outward appearance, structure and craftsmanship, which embody the original traits and basis of all our products. We are constantly introducing new collections that are timeless and comfortable to the global market and we will continue to provide premium clothing at an affordable price tag without compromising the quality.